From an idea to a brand new product

All of our efforts aiming towards relevant innovation are gathered in one location: Our R&D division. Here, input from the entire organisation is formalised and organised into projects. Input may consist of ideas, product concepts or an area with significant business potential. Whereas Sales & Marketing has a responsibility to collect relevant market and customer knowledge, R&D's tasks consist of converting this input into ideas and concepts for new products. This is accomplished by defining performance criteria, designing potential solutions, building prototypes and testing and documenting the results.

This is not easy. You cannot just ask customers and get the right answer. You must combine a number of hypotheses into a synthesis that unifies conflicting requirements, such as low price and high performance or simple construction and advanced brake control systems. But, as shown by our history, we have succeeded in this endeavour.